Mobile market is the global market
On January 9, 2007, Apple’s CEO Steve Jobs introduced a brand new device to the world at large: the iPhone. He called it a “revolutionary and magical product” that would forever change the way we communicate with each other.
To say Steve was right is a bit of an understatement.
Because in just 10 years the world has gone from the iPhone’s debut at the Macworld Conference to:
• 2.6 billion smartphone users worldwide,
• 223 million users in the United States alone.
Astonishing, yes, and those numbers are expected to keep going up. In fact, according to a 2015 study released by Ericcson:
• 6.1 billion people should own a smartphone by the year 2020.
• 6.1 billion people will equal 70% of the world’s population.
It probably goes without saying that the smartphone is the most widespread and most used technological device of all time.
And that means if you’re in the business world, and you want to reach potential clients, then you need to be using mobile marketing. How else are you going to reach those people who:
• spend 51% of their internet time accessing the web via their mobile device?
• spend as much as 80% of their smartphone time in an app?
These numbers above – and some more mentioned below – are rock-solid proof the mobile market is as global as it can get.
Not even television can keep up; Nielsen reported there are 116 million homes with televisions in the United States. Compared to 223 million smartphone users? It’s pretty clear: anyone doing business in this economy will only succeed if they pursue mobile apps and websites as part of their marketing strategy. Otherwise they are missing out on entire segments of the population.
Here’s another example; as of July 2016:
• 69% of American adults shop online… at least once a month!
• Approximately 48% of online shoppers admit to increasing their orders so they qualify for free shipping.
That means almost half of online shoppers are looking for ways to spend more money on products in order to save money on postage. Can you imagine the possibilities if you took to the mobile market and had an app for your own business?
AppOn can help! Create your own account and you will have access to all the tools you need to build your own app for your business and bring it to the global market. No web design or app development experience is necessary; AppOn has a simple drag-and-drop interface to make the design process easier than ever.
Or upgrade your account and become a partner, and then you can manage your own business designing and selling apps. That’s right, AppOn will help you start a business as an app developer so you can reap the lucrative rewards of this exciting industry.
After all, in just a few short years, 6.1 billion people could potentially find out about you, your business, and your clients – don’t you owe it to yourself and them to design a great app(s)?